ECHRIS
Elevating Echris: Redefining Sports Talent
Representation Through Brand Refresh
Brand Identity, Signage & Environmental Graphics
Echris, a leading sports talent representation brand based in Poland, embarked on a transformative journey to revitalize its identity and redefine its connection with key audiences. As they sought to infuse their brand with a stronger sense of identity and purpose, they turned to our branding agency for expertise and guidance.
The challenge was clear: Echris needed a brand refresh that would reflect their core values of speed, competition, and excellence while appealing to their diverse clientele in the sports industry and beyond.
Collaborating closely with the Echris team, we embarked on a comprehensive rebranding effort that would set the stage for their future success. Central to this endeavor was the creation of a new logo that would serve as the cornerstone of their brand identity.
The new Echris logo comprises a symbol and wordmark, carefully crafted to embody the brand’s core elements. With its dynamic lines and shapes, the symbol exudes a sense of speed and movement, reflecting the fast-paced world of sports talent representation. Meanwhile, rendered in a contemporary typeface, the wordmark oozes professionalism and approachability, ensuring clear communication and easy recognition.
At the heart of the logo design are three paths, symbolizing speed, competition, and excellence—the guiding principles that define Echris both on and off the field. These paths serve as a constant reminder to strive for excellence in a competitive world, aligning perfectly with the brand’s mission to empower athletes and sports professionals to reach their full potential.
In selecting the fonts for the brand, we opted for Mersad and Work Sans. Mersad gives off sophistication and elegance, complementing the brand’s commitment to excellence, while Work Sans offers a modern and approachable aesthetic, fostering clear communication and accessibility.
The color palette for the brand was carefully curated to evoke a sense of dynamism, energy, and authority, while also resonating with the preferences of Echris’s target audience and the broader aesthetics of the sports industry.
Through meticulous attention to detail and a deep understanding of Echris’s vision and goals, we delivered a brand identity that not only revitalizes their image but also sets them on a new path to success. As Echris continues to make its mark in the world of sports talent representation, we are proud to have played a role in their journey.
At Zap Expression, we specialize in crafting compelling brand identities that resonate with audiences and drive success. Contact us today to discover how we can help elevate your brand to new heights.
