DREAMLUX
Developing Dreamlux: A Bold Identity for Interior Decor and Construction Excellence
Brand Identity, Signage & Environmental Graphics
Dreamlux, an interior decor and construction practice based in Nigeria, embodies the vision of its founder, who brings nearly a decade of experience in the construction industry to his own venture. The company sets itself apart with its commitment to luxury, modernity, and transformative creativity.
When Dreamlux approached our branding agency, they sought a bold identity that would resonate with luxury buyers while still exuding a contemporary aesthetic. Drawing on our expertise, we embarked on a collaborative journey to curate a brand identity that would capture the essence of Dreamlux's vision.
Our process began with a thorough analysis of brands that align with Dreamlux's archetype. Through extensive research and exploration, we developed mood boards that served as visual inspiration for the brand's direction. These mood boards provided a foundation for discussions with the client, allowing us to refine our concepts based on their feedback and preferences.
Central to Dreamlux’s brand identity is its logo, meticulously crafted to embody the company’s ethos. The icon mark, ingeniously composed of the letters “D” and “L” in a negative space design, symbolizes a doorway or portal leading to another realm—a visual representation of the transformative power of dreams. This bold geometric icon serves as a powerful visual anchor, evoking strength, modernity, and creativity.
In selecting the fonts for Dreamlux’s brand, we opted for Adobe Garamond Pro and Helvetica Neue LT Std. These fonts were chosen for their timeless elegance and versatility, complementing the brand’s luxurious yet contemporary aesthetic.
The color palette for the logo—green and gold—was carefully chosen to evoke themes of growth, opulence, and the harmonious integration of nature and artistry. This harmonious blend of colors reinforces Dreamlux’s commitment to excellence and innovation in interior decor and construction.
In collaboration with Dreamlux, we crafted a brand identity that not only captures the essence of their vision but also resonates with their target audience. Through meticulous attention to detail and a deep understanding of the brand’s values, we have helped Dreamlux establish a distinctive presence in the competitive interior decor and construction market.
At Zap Expression, we take pride in our ability to transform visions into compelling brand identities that leave a lasting impression. Contact us today to embark on your own journey of brand discovery and elevation.
